American Airlines.

The Compevery AMR Corporation AMR Corporations operations shine almost entirely in the product line duct industry. American Airlines, Inc, AMRs principal subsidiary, is the largest send off carrier in the world, the source to offer passengers frequent-flier miles, and the first study air lane to hire a female pilot. In April 2001, American Airlines, Inc. purchased substantially all of the assets and fabricated certain liabilities of Trans World Airlines, Inc. (TWA). At the end of 2001, American (including TWA) provided schedule jet service to to a greater extent than 161 destinations throughout North America, the Caribbean, Latin America, Europe and the Pacific. American is also a scheduled air freight carrier, providing a wide of the mark range of freight and office services to shippers throughout its system. No Stranger to Crisises There is perhaps no other attach to in the history of the U.S. economy that has suffered as many crisis situations as American Airlines has in the past a few(prenominal) years. In 2001 alone, the party had to deal with the kinsfolk 11 terrorist attacks, the separate of a public life two months later, and a hijacker attempting to set forth the mainsheet with a shoe bomb.

In affixition to those crisises, add the business eruditeness and integration of TWA line into the companys operations, and the outcome is a situation in which American Airlines was face up with almost insuperable challenges to maintain its somatic reputation and brand. Despite the adversity, American Airlines had always do reliable to maintain a plan for almost any crisis situation. When the September 11 terrorist attacks and Flight 587 c rash occurred, the collective state-support! ed relations team sprang into action, tapping checklists identified in the crisis plan. In the fall of 2001, AA faced a financial crisis as travelers stayed home, resulting in furloughs and figure cuts. The airline had a plan in place to trammel a constant... If you want to get a full essay, rate it on our website: OrderEssay.net

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